New Age Sales Strategies in the Digital Savvy World
Sales strategies are greatly essential for a successful campaign of a product. In this digital age, the strategies are increasingly diversified. The technological aspect of this endeavour has made it possible. The continued involvement of gadgets such as smartphone, television, PCs, laptops, tablets in sales strategies are making campaigns less monetary, but effective.
Though the times are changing everywhere, there are certain timeless strategies still ruling the roost.
What can they be?
This can be understood from the common man’s perspective: As I was buying some groceries at a nearby shop, the grocer was selling his products rather briskly than the nearby one. After closely observing, I found out that the former was trying to retain his acquired customers by a lot of innovative strategies.
One of these was to build a relationship with them by striking a conversation on their daily happenings; about their health; family member’s well-being and more.
Contrastingly, the other shop-keeper was mum about these things and just kept on asking the prospective customer to enter his shop and get what he wanted. All of the customers though met this shop-keeper first, just passed by to the next shop. Being friendly can help retain a lot of customers than just asking them to shop in your enterprise, resulting in a cold shoulder response.
What more can be done to retain customers?
In this digital age, striving to retain customers is all the more essential, just as in the traditional age. The new age sales strategies demand a few things from the seller. Here, a few of them are discussed:
- Getting in touch If you sold a software product to a firm or an individual, it is good to ask for a feedback of theirs. This can be done by asking their email and sending a list of recommendations that are similar to the products they bought. In order to avoid a cold response from them, make sure to drop a link below the message, as to how they can opt out of the mail list- if caused inconvenience. Because promotional communication is always despised as pesky individual or companies resort to this. Irritated customers could search for new avenues to escape such rude methods.
- Ask for a survey After the customer buys a product, ask him to reply to a survey in a friendly manner through mails. This should not be done with coercion. The survey should be completed in 2 or 3 steps which are preferably automated.
What are other strategies?
There are a few more strategies that can be discussed:
- Problems can always be fixed Whenever a customer or a client speaks rudely about his recent nagging problem or a forgettable experience –if at all there is one—make sure to convey him that the problem in consideration cannot be solved by your help services. Then, it can be wise to end the conversation, amicably.
- Innovation Come up with new products constantly to increase sales to existing or new customer bases.
It should not be said that salespersons are nagging. As this is done through a lack of tact or unprofessionally, through which existing customer database can be negatively affected. This sour relationship in a growing marketplace is uncalled for. It should be avoided. Hence periodic sales training and Weekly sales updates sessions are VERY important even today. Forget the digital evolution as at the end of the day we are dealing with humans with emotions; therefore adapting that empathy and sensitivity towards our prospects and customers in the digital world is key to sales success.