Tag: Smartphone

New Age Sales Strategies in the Digital Savvy World

Introduction

Sales strategies are greatly essential for a successful campaign of a product. In this digital age, the strategies are increasingly diversified. The technological aspect of this endeavour has made it possible. The continued involvement of gadgets such as smartphone, television, PCs, laptops, tablets in sales strategies are making campaigns less monetary, but effective.

Though the times are changing everywhere, there are certain timeless strategies still ruling the roost.

What can they be?

This can be understood from the common man’s perspective: As I was buying some groceries at a nearby shop, the grocer was selling his products rather briskly than the nearby one. After closely observing, I found out that the former was trying to retain his acquired customers by a lot of innovative strategies.

One of these was to build a relationship with them by striking a conversation on their daily happenings; about their health; family member’s well-being and more.

Contrastingly, the other shop-keeper was mum about these things and just kept on asking the prospective customer to enter his shop and get what he wanted. All of the customers though met this shop-keeper first, just passed by to the next shop. Being friendly can help retain a lot of customers than just asking them to shop in your enterprise, resulting in a cold shoulder response.

What more can be done to retain customers?

In this digital age, striving to retain customers is all the more essential, just as in the traditional age. The new age sales strategies demand a few things from the seller. Here, a few of them are discussed:

  • Getting in touch If you sold a software product to a firm or an individual, it is good to ask for a feedback of theirs. This can be done by asking their email and sending a list of recommendations that are similar to the products they bought. In order to avoid a cold response from them, make sure to drop a link below the message, as to how they can opt out of the mail list- if caused inconvenience. Because promotional communication is always despised as pesky individual or companies resort to this. Irritated customers could search for new avenues to escape such rude methods.
  • Ask for a survey After the customer buys a product, ask him to reply to a survey in a friendly manner through mails. This should not be done with coercion. The survey should be completed in 2 or 3 steps which are preferably automated.

What are other strategies?

There are a few more strategies that can be discussed:

  • Problems can always be fixed Whenever a customer or a client speaks rudely about his recent nagging problem or a forgettable experience –if at all there is one—make sure to convey him that the problem in consideration cannot be solved by your help services. Then, it can be wise to end the conversation, amicably.
  • Innovation Come up with new products constantly to increase sales to existing or new customer bases.

Conclusion

It should not be said that salespersons are nagging. As this is done through a lack of tact or unprofessionally, through which existing customer database can be affected. This sour relationship in a growing business is uncalled for. It should be avoided.

Importance of Digital Marketing for Small Businesses

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Digital Marketing is slowly casting a shadow on its analog counterparts. From the last decade or so,with the emergence of social media and growing use of smartphones, the latter one’s meaning has lost in this new world.

 What is its relevance in the marketing world?

The smartphone market has grown in leaps and bounds in India. From an era, wherein the usage of smart phones was limited because of expensive tariffs, this trend slowly changed over a period. Globally it was a rapid evolution over the past decade or so and smart phones gave you the power of internet at your fingertips 24/7, 365 days. This has been a totally disruptive game changer be it social behavioral disruption or ‘how you do commerce’ disruption.

India has grown into a behemoth when it comes to the number of users for devices such as smart phones. This could be ascertained from the fact that there are over 500 million + users for these devices in this country.

 What are the benefits of this type of marketing?

There are many distinct benefits of digital marketing for small businesses.

Level playing field :the digital marketing platform ensures a level playing field for such businesses when compared to their rivals and large enterprises. This is because there can be analytics provided to judge for the small businesses themselves to stay in the cut-throat competition around. Previously this was limited only to large enterprises.

Cost-effective:this format is very cost effective when pitted against the traditional marketing. A large part of this is because it negates the use of advertisements in newspapers, books, telecommunication, television and radio broadcasts.

 Digital marketing is a boon for businesses that have understandably less capitalization and resources. This type of marketing is to stay for a long time as people have a penchant to use the internet for their daily needs and entertainment on their handset; what with smartphones becoming your primary and lasting companion forever.