Tag: sales

Bad Habits Sales People Should Avoid

datacom-connect-presents-andy-paul-going-bald-simple-sales-habits-that-amp-up-your-sales-11-638Introduction

Sales is a dynamic world wherein it calls for enthusiasm in the concerned person’s life. They should be good at social responsiveness and get along with people. However good they may be at their profession, some sales people have bad habits too.

What are the bad habits?

Let’s look at the bad habits that sales people are susceptible to:

  1. Quoting unearthly prices A sales person should always be conscious of the price he quotes for a product. He should never disclose it when the prospective customer is unconvinced of the quality features of his product. An unreasonable price can put a lead off from buying your product. More so, a product that has less privileged features can be approached to the prospective customer with a wholly different tactic- its price can be revealed.
  2. Cold calling Avoid calling your prospect repeatedly with the same tone or proposal. It may not work out as the person at the other end has the same product with him or is uninterested in buying it for a host of reasons.
  3. Right moment Do not call the prospect during irritable or inconvenient moments. This could be driving during rush hour or such, end of the month, running errands for their family. The best time could be asked from themselves. Preferences should be respected.
  4. Waiting fingers crossed The world has a factor called inertia. So, whenever someone sets out to do the thing he wishes, he does it unless an effort is put into it. Waiting for the deal to be closed or finalized is not always wise. Just begin putting in your efforts and follow up. Persistence works.

Conclusion It would be wise if sales people take heed of these undermining habits and incorporate an accommodating strategy in their work. This works!

New Age Sales Strategies in the Digital Savvy World

Introduction

Sales strategies are greatly essential for a successful campaign of a product. In this digital age, the strategies are increasingly diversified. The technological aspect of this endeavour has made it possible. The continued involvement of gadgets such as smartphone, television, PCs, laptops, tablets in sales strategies are making campaigns less monetary, but effective.

Though the times are changing everywhere, there are certain timeless strategies still ruling the roost.

What can they be?

This can be understood from the common man’s perspective: As I was buying some groceries at a nearby shop, the grocer was selling his products rather briskly than the nearby one. After closely observing, I found out that the former was trying to retain his acquired customers by a lot of innovative strategies.

One of these was to build a relationship with them by striking a conversation on their daily happenings; about their health; family member’s well-being and more.

Contrastingly, the other shop-keeper was mum about these things and just kept on asking the prospective customer to enter his shop and get what he wanted. All of the customers though met this shop-keeper first, just passed by to the next shop. Being friendly can help retain a lot of customers than just asking them to shop in your enterprise, resulting in a cold shoulder response.

What more can be done to retain customers?

In this digital age, striving to retain customers is all the more essential, just as in the traditional age. The new age sales strategies demand a few things from the seller. Here, a few of them are discussed:

  • Getting in touch If you sold a software product to a firm or an individual, it is good to ask for a feedback of theirs. This can be done by asking their email and sending a list of recommendations that are similar to the products they bought. In order to avoid a cold response from them, make sure to drop a link below the message, as to how they can opt out of the mail list- if caused inconvenience. Because promotional communication is always despised as pesky individual or companies resort to this. Irritated customers could search for new avenues to escape such rude methods.
  • Ask for a survey After the customer buys a product, ask him to reply to a survey in a friendly manner through mails. This should not be done with coercion. The survey should be completed in 2 or 3 steps which are preferably automated.

What are other strategies?

There are a few more strategies that can be discussed:

  • Problems can always be fixed Whenever a customer or a client speaks rudely about his recent nagging problem or a forgettable experience –if at all there is one—make sure to convey him that the problem in consideration cannot be solved by your help services. Then, it can be wise to end the conversation, amicably.
  • Innovation Come up with new products constantly to increase sales to existing or new customer bases.

Conclusion

It should not be said that salespersons are nagging. As this is done through a lack of tact or unprofessionally, through which existing customer database can be affected. This sour relationship in a growing business is uncalled for. It should be avoided.

Can India create the next Google or Apple?

Can we create the next Google, Apple, Uber, Air bnb, Alibaba, Amazon or valuable product companies like SAP, Oracle etc.?

The answer is NO. Not by the way we are thinking today!5_hpheader_home-page-slider

From the turn of the millennium we have been very successful in exporting IT services across the globe and that mindset has kept us in a comfort zone for quite some time. We have created great companies in IT services companies from the nineties. Most Indian entrepreneurs today come out from these large companies who have been used to the easy way of leveraging on foreign billing, hence taking advantage of the sliding rupee.

Today we do have Start Ups, incubation and accelerator programs for college graduates and folks willing to be entrepreneurs, but we either create an app, e-commerce platform, market place or a solution for an industry that caters mainly to the local market only. Only a few entrepreneurs are creating the next big wave in information technology or any Sciences.

For sure the local market is huge. That’s a no brainer. Even Jeff Bezos, Amazon Founder plugged and played India. But, the need of the hour is to create something that is not just good for the promising local market, but also for the whole globe. Internet penetration across the globe is increasing in leaps and bounds.

There could be several reasons to this. One could be that follow the cash creating leaders like Flipkart, Red bus etc. These companies are promisingly catering to the local market. There could be several reasons why they chose to remain within India.  The con or buck is just passing hands and nor real revenues are visible to the discerning.

The other reason could be the existing venture capitalist and investor community within India. Based on casual interactions with few top partners from the community, it is very clear that they are investing a lot in companies and ideas that can penetrate the local market. Many a times, they are talking registrations and sales from Tier 1 and Tier 2 cities of India. Could this make the Indian Entrepreneur from restricting himself? Many great global ideas get shot down in the process. It seems as though the investor community has a mandate or there could be some global political agenda behind this, as majority of the investment for these activities comes from abroad which is beyond the entrepreneur’s understanding. Moreover, the investment groups have got a taste of the quick valuation game and ROI by investing in companies that have penetrated the Indian market. They are taking the easier route out.

During my consulting with good Indian companies with promising products, I always used to tell them, that creating a product only for the local market is a “crime”. With internet penetration and connectivity growing across the globe including remote parts of Africa, it actually seems like a crime creating a product and solution only for the local market. Yes, of course you have to start local, but the ultimate goal must be to “Go Global.”

Consulting across the globe, it is very clear that governments of several G20 nations and developed nations are encouraging their entrepreneurs to come up with big technological ideas for the global market. It is also evident that they have created eco-systems where funding for product development and other activities for global reach are available. This is not yet available in India in a structured manner. Time for a change in mindset!

Hopefully the answer to my question mentioned above will become a firm “Yes” in the near future and this can happen only if you and I together decide to genuinely “Go Global.”

All the best Indian Entrepreneurs!