Tag: Marketing Strategy

Different Types of Funding Optimization for Your Small Business

Introduction

A small business thrives on capital put into it by the founders. As each of them have some amount of remuneration paid to themselves, the business in this mode cannot deal with expansion.

These payroll distributions limit the company to a certain area of inception. It cannot move out of its present location and the founders have to deal with it until there is a considerable growth of the company- big enough to support their salary needs.

What are other modes of investment?

There are other diverse modes of investment for a small business. Let’s take a look at them:

  1. Friends and family This is the most popular mode of investment by start-ups. There can be considerable amount put forth by well wishers who have a common goal towards the success of the company. Even there is a better aspect in terms of interest paid to these kith and kin. They do not qualify for returning the amount with a specific interest annually. This consensus is not good for the intricacies of the bonhomie shared with them. The spat can turn ugly with them feeling cheated or the relationship can turn sour after not being paid their due for a long time. I know a person who bore the brunt of bitter relationships once his wife behaved rigid with his partner- the partner’s wife usurped the whole company and even runs it still. This is a drawback. But it is advisable to offer some interest to them that is competent in the market, just to keep peace.
  2. Angel investing This type of investment is quite popular as these investors engage with start-ups. Many people get benefited from these affluent individuals. But these people get a share in your business and the details of the investment should be checked carefully.

Conclusion There are quite a few benefits from various types of funding. But, the bigger picture is being buoyant in the industry with perseverance and dedication. A keen eye and professional guidance is the key to success. PrEver Consulting is doing a lot in these regard to equip start-ups through Helsinki Business Hub and strategies.

PrEver Consulting, along with Helsinki Business Hub and the Finnish Funding Agency for Innovation TEKES invite you to connect with the impressive R&D and product evolution opportunities Finland has to offer with a deep-dive into the Finnish innovation & support ecosystem.

For more information click on the link below:

Accelerate your business to a global success story from Finland

 

Marketing Challenges Ailing Startups in India

Introduction

Startups have huge pitfalls in coming up with a good marketing strategy. However creative an entrepreneur may be, he has to firmly plant his feet on the ground looking for exciting challenges.

What are these challenges? 

Vector Business Competition Concept In Flat Style

Let us look at some of these:

  1. Non-specific content The content used in the marketing endeavour should be aimed at a targeted audience that is responsive. When this is overlooked and the content goes haywire, it needs to be brought on track. This is the problem with start-ups wherein the writeup doesn’t match to a specific audience. For example, a renewable energy brand that is aiming at a state with surplus energy such as Punjab –not frequented by power cuts– can be categorized as a failed marketing strategy. This is because the chances of lead conversions aren’t the most. If a marketing strategy is general or not accommodating people from different age groups or communities or inclinations as such, can experience a downturn in conversions.
  2. Having your way There should not be a headstrong attitude towards planning a strategy. A plan that is not strongly based upon analytics and is just on an opinion does not bode well for a business. Everything should be tested and implemented. There may be an innovative business idea on your mind, but it deserves to be put through trial and purged.
  3. Emphasizing sales Investing more and more on sales is a very big impediment facing start-ups. Marketing should take precedence and not a backseat. This should be borne in mind and focus can be on quality content too.

Conclusion A business that has a keen inclination to change and incorporates all the possible measures to emerge as being buoyed is worthy to become successful. There are great benefits of being watchful.

Importance of Digital Marketing for Small Businesses

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Digital Marketing is slowly casting a shadow on its analog counterparts. From the last decade or so,with the emergence of social media and growing use of smartphones, the latter one’s meaning has lost in this new world.

 What is its relevance in the marketing world?

The smartphone market has grown in leaps and bounds in India. From an era, wherein the usage of smart phones was limited because of expensive tariffs, this trend slowly changed over a period. Globally it was a rapid evolution over the past decade or so and smart phones gave you the power of internet at your fingertips 24/7, 365 days. This has been a totally disruptive game changer be it social behavioral disruption or ‘how you do commerce’ disruption.

India has grown into a behemoth when it comes to the number of users for devices such as smart phones. This could be ascertained from the fact that there are over 500 million + users for these devices in this country.

 What are the benefits of this type of marketing?

There are many distinct benefits of digital marketing for small businesses.

Level playing field :the digital marketing platform ensures a level playing field for such businesses when compared to their rivals and large enterprises. This is because there can be analytics provided to judge for the small businesses themselves to stay in the cut-throat competition around. Previously this was limited only to large enterprises.

Cost-effective:this format is very cost effective when pitted against the traditional marketing. A large part of this is because it negates the use of advertisements in newspapers, books, telecommunication, television and radio broadcasts.

 Digital marketing is a boon for businesses that have understandably less capitalization and resources. This type of marketing is to stay for a long time as people have a penchant to use the internet for their daily needs and entertainment on their handset; what with smartphones becoming your primary and lasting companion forever.