Tag: customer

Different Types of Funding Optimization for Your Small Business

Introduction

A small business thrives on capital put into it by the founders. As each of them have some amount of remuneration paid to themselves, the business in this mode cannot deal with expansion.

These payroll distributions limit the company to a certain area of inception. It cannot move out of its present location and the founders have to deal with it until there is a considerable growth of the company- big enough to support their salary needs.

What are other modes of investment?

There are other diverse modes of investment for a small business. Let’s take a look at them:

  1. Friends and family This is the most popular mode of investment by start-ups. There can be considerable amount put forth by well wishers who have a common goal towards the success of the company. Even there is a better aspect in terms of interest paid to these kith and kin. They do not qualify for returning the amount with a specific interest annually. This consensus is not good for the intricacies of the bonhomie shared with them. The spat can turn ugly with them feeling cheated or the relationship can turn sour after not being paid their due for a long time. I know a person who bore the brunt of bitter relationships once his wife behaved rigid with his partner- the partner’s wife usurped the whole company and even runs it still. This is a drawback. But it is advisable to offer some interest to them that is competent in the market, just to keep peace.
  2. Angel investing This type of investment is quite popular as these investors engage with start-ups. Many people get benefited from these affluent individuals. But these people get a share in your business and the details of the investment should be checked carefully.

Conclusion There are quite a few benefits from various types of funding. But, the bigger picture is being buoyant in the industry with perseverance and dedication. A keen eye and professional guidance is the key to success. PrEver Consulting is doing a lot in these regard to equip start-ups through Helsinki Business Hub and strategies.

PrEver Consulting, along with Helsinki Business Hub and the Finnish Funding Agency for Innovation TEKES invite you to connect with the impressive R&D and product evolution opportunities Finland has to offer with a deep-dive into the Finnish innovation & support ecosystem.

For more information click on the link below:

Accelerate your business to a global success story from Finland

 

How to Bolster Your Business in the Competition Around

Introduction                                                                                                   

There is a cut-throat competition in businesses world round. While this keeps you on your toes to devise plans and helps a business to grow bountifully, developing in quality, there is a need to stay abreast of your rivals.

How can one accomplish this?

People survive in such competition around too. All that one needs to do is maintain their focus on the goal of being buoyant. Here are some points that your business can work on:

  1. Uniqueness Your business should capitalize on the uniqueness it offers. This helps so that you can devise patents and licenses on your intellectual property. A great benefit of this is that no rival can copy your assets like these. Otherwise, your uniqueness may be lost and they may replicate them.
  2. Reputation A company should build up its reputation among customer circles by adhering to quality. The services such as call centres to handle customers’ queries should be professional and elitist. Employees handling such tasks should be fluent in English or other vernacular languages the customers demand. Any request of the customers should be handled without turning them down. Emails too should be attended within a few hours delay. This way a business can flourish.
  3. Research your field Set apart a time to research your market and rivals. Pricing should be at par with them. Also keep finding information about what they are up to. New features they bring about in their products should be brought in your products too.
  4. Philanthropy works Set apart some of your accrued revenue in such works. This develops an image in your customer base and the needy get benefited too.

Conclusion Businesses that are constantly changing with the market and adopting new trends get buoyed here. Many great businesses are made of this mettle.

New Age Sales Strategies in the Digital Savvy World

Introduction

Sales strategies are greatly essential for a successful campaign of a product. In this digital age, the strategies are increasingly diversified. The technological aspect of this endeavour has made it possible. The continued involvement of gadgets such as smartphone, television, PCs, laptops, tablets in sales strategies are making campaigns less monetary, but effective.

Though the times are changing everywhere, there are certain timeless strategies still ruling the roost.

What can they be?

This can be understood from the common man’s perspective: As I was buying some groceries at a nearby shop, the grocer was selling his products rather briskly than the nearby one. After closely observing, I found out that the former was trying to retain his acquired customers by a lot of innovative strategies.

One of these was to build a relationship with them by striking a conversation on their daily happenings; about their health; family member’s well-being and more.

Contrastingly, the other shop-keeper was mum about these things and just kept on asking the prospective customer to enter his shop and get what he wanted. All of the customers though met this shop-keeper first, just passed by to the next shop. Being friendly can help retain a lot of customers than just asking them to shop in your enterprise, resulting in a cold shoulder response.

What more can be done to retain customers?

In this digital age, striving to retain customers is all the more essential, just as in the traditional age. The new age sales strategies demand a few things from the seller. Here, a few of them are discussed:

  • Getting in touch If you sold a software product to a firm or an individual, it is good to ask for a feedback of theirs. This can be done by asking their email and sending a list of recommendations that are similar to the products they bought. In order to avoid a cold response from them, make sure to drop a link below the message, as to how they can opt out of the mail list- if caused inconvenience. Because promotional communication is always despised as pesky individual or companies resort to this. Irritated customers could search for new avenues to escape such rude methods.
  • Ask for a survey After the customer buys a product, ask him to reply to a survey in a friendly manner through mails. This should not be done with coercion. The survey should be completed in 2 or 3 steps which are preferably automated.

What are other strategies?

There are a few more strategies that can be discussed:

  • Problems can always be fixed Whenever a customer or a client speaks rudely about his recent nagging problem or a forgettable experience –if at all there is one—make sure to convey him that the problem in consideration cannot be solved by your help services. Then, it can be wise to end the conversation, amicably.
  • Innovation Come up with new products constantly to increase sales to existing or new customer bases.

Conclusion

It should not be said that salespersons are nagging. As this is done through a lack of tact or unprofessionally, through which existing customer database can be affected. This sour relationship in a growing business is uncalled for. It should be avoided.